By Katie Vasquez
WILLIAMSBURG, Brooklyn — On the busy streets of Williamsburg, a small group of visitors moves carefully through neighborhood shops and sidewalks, listening closely as they learn about the traditions, customs and daily rhythms of the Satmar Hasidic community.
Leading the walking tour is Frieda Vizel, a former member of the Satmar Hasidic community who now serves as a guide, educator and social media creator, offering outsiders a rare, firsthand look into a world that is often misunderstood.
Vizel grew up in a Satmar Hasidic village in upstate New York and once believed she would remain in the community for life.
“I really thought I’d spend my whole life there,” Vizel said.
That changed in her mid-20s, when she said a personal transformation reshaped how she viewed the world and ultimately led her to leave the community. Still, Vizel said she never wanted to completely sever her connection to her roots.
“I always felt very strongly, in my heart of hearts, that I can understand the beauty that a lot of people find in it,” she said.
About 12 years ago, Vizel began offering walking tours of Williamsburg’s Satmar neighborhood, aiming to humanize a community that is frequently viewed through stereotypes.
“I wanted to tell stories that are human, that come from a really deep place, and that demystify or take away prejudices,” Vizel said.
On a recent Friday, tour guests watched as residents prepared for Shabbat — the weekly Jewish day of rest marked by prayer, family meals and community gatherings. Stores bustled with last-minute shoppers, and families hurried home ahead of sundown.
“It was really fascinating learning about how Hasidic people live their lives and how they prepare for Shabbos,” said Saul Dasneves-Alfaro, one of the tour participants.
In addition to her in-person tours, Vizel has built a large following on social media, where she explains Hasidic customs, family life and religious practices to a global audience.
She often points out everyday details that might go unnoticed, such as children sitting in open window gates during warm weather.
“The children here are not allowed to watch TV or have video games,” Vizel explained. “They don’t really have a screen culture. They spend a lot of time just hanging out in front.”
North Carolina resident Denise Carson said she booked the tour for her birthday after discovering Vizel’s videos online.
“I really appreciate how respectful she is and her story,” Carson said.
Vizel said she has also received positive feedback from within the Williamsburg community, despite not being officially sanctioned by religious authorities.
“I’ve felt very embraced as a voice that speaks from a human perspective,” she said. “People stop me on the street and tell me they appreciate what I’m doing.”
While Vizel hopes to eventually step back from leading tours and focus more on digital content creation, she said she is grateful for the opportunity to serve as a bridge between communities for now.
To book one of her tours, head to her website and click on the calendar at the top.