Families Expected to Spend Hundreds in ‘Back to School’ Buying, Says Survey

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Currents News Staff

Summer fun is almost over, and it’ll soon be time to start looking at that back to school shopping list.

As kids head back to school families are planning to spend more than ever on supplies, and you might be surprised by what consumers are buying this year.

According to a survey of nearly 8,000 families by the National Retail Federation, on average, parents of kindergarteners to high school seniors are expecting to drop nearly 700 dollars this fall. 

The NRF data projects that this year, American households will spend the most on clothing and accessories.

Electronics such as computers, calculators and phones came in second on the list

“It seems that more and more schools are requiring you to have these things. So no, no surprise there,” said Mark Mathews, Vice-President of Research for the National Retail Federation.

Then there’s back-to-college, where a high need for electronics is where shoppers will put most of their money. They expect to spend almost 1,000 dollars on all of their supplies before even starting classes.

Some of that will go toward showing their school spirit and furnishing their new pads.

“They’re shopping in their university stores and they’re buying a lot of stuff for the dorm rooms,” said Matthews.